Design creates value
All competitive products have high quality and the best possible ratio of price and quality. But design can make them stand out. It is much easier to copy the technical ability of products than their message, image, convenience, the accompanying service and anything else that requires strategic focus on design.
Design is a creative and user-centred way of solving problems. Design combines the rational side of focusing on the client with more creative options and methods. Design adds value to the product and service that the client can feel, see and appreciate.
Design use in companies is separated into four levels that allow climbing up the steps of the design ladder. On each level, the Design Centre offers suitable training courses and services.