The upcycling software UPMADE is running in the finals of The Circulars award

UPMADE is running in the finals to be awarded in the world’s premier circular economy award program The Circulars in World Economic Forum and the Forum of Young Global Leaders.

UPMADE is the first Estonian start-up entering the finals of such high-class competition as well as the first such scale software in the world. UPMADE is an upcycling method that is to be used in global mass production to reduce industrial waste.

According to the jury of The Circulars, UPMADE is leading the way in driving innovation and could significantly change the fashion industry by turning it more sustainable. UPMADE is the first industrial scale upcycling method in the world.

“The textile industry has one of the biggest environmental footprints in the world. The UPMADE method helps to reduce industrial textile waste up to 52%. Using the UPMADE production system and software those wastes are redirected to the production and turned into valuable garments again,” said Reet Aus PhD, a leader of UPMADE and spokesperson of sustainable fashion design.

In its three years of activity UPMADE has saved 128 700 000 litres of water and 8250 kg of textiles that didn’t end up in landfills. Each upcycled garment produced using the UPMADE method uses on average 70 percent less water and 88 percent less energy compared to a conventional product in the mass production.

Reet Aus commented that it is a great recognition for her and her team to be listed as one of the finalists in such high-scale competition. “UPMADE helps to reduce the environmental impacts of a wasteful industry by implement upcycling in the global mass production. Being one of the finalists of such circular economy award program indicates that sustainable methods in the industry are a necessity,” said the designer.

The Circulars, an initiative of the World Economic Forum and the Forum of Young Global Leaders, is the world’s premier circular economy award program, offering recognition to individuals and organizations from commerce and civil society across the globe that have made notable contributions to the circular economy in the private sector, public sector and society. The Circulars award will be announced 17th of January, 2017.

Reet Aus PhD is an Estonian designer who has committed to upcycling fashion. For the last four years she has been developing the UPMADE method.

The process of UPMADE development and implementation has been donated by EAS (Enterprose Estonia), additional information:
Additional information:

Reet Aus


Mob +372 56 45 6633

Marko Kiisa


+372 52 27 422